CATEGORY: Advertising Agency

PRODUCT: BRG Collateral

PROBLEM: Create engaging collateral to represent various Business Resource Groups (BRGs) within Publicis.

INSIGHT: Each BRG within Publicis embodies a unique identity and culture, contributing to the agency's diverse and inclusive environment. Effective collateral should reflect this diversity while fostering a sense of unity and belonging.

SOLUTION: Developed a series of collateral pieces tailored to each BRG, combining unique visual elements and messaging that highlight the distinctiveness of each group. These pieces not only celebrate individual BRGs but also reinforce the agency's commitment to diversity and inclusion.