NOOK GLOWLIGHT
CATEGORY: Tablet
PROBLEM: How do you highlight a tablet's unique features in a way that resonates with readers?
INSIGHT: The Glowlight feature allows users to enjoy reading in low-light situations, making nighttime reading an immersive experience.
SOLUTION: The artwork illustrates the transformative power of the Glowlight feature. By depicting classic villains lurking behind an engrossed reader, we showcase how this tablet's Glowlight allows users to dive into their favorite stories, even in the dark. This visual emphasizes that with the Glowlight, readers can be fully immersed in their books, regardless of the time or lighting conditions.
ARTWORK: The reader, illuminated by the Glowlight, remains completely absorbed in the story, while the villains symbolically represent the stories coming to life around them.